Google is not a newsstand. Its better.

Standard

Seth Godin breaks it down

Rupert Murdoch has it backwards

You don’t charge the search engines to send people to articles on your site, you pay them.

If you can’t make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention.

via Seth’s Blog: Rupert Murdoch has it backwards.

Murdoch has to know he can simply exclude his properties from being searched by Google.