’Grand Theft Auto V’: 1 billion in first week

$1 billion dollars worth of Grand Theft

$1 billion dollars worth of Grand Theft

“Grand Theft Auto V”: 1 billion in first week:

That’s more than any movie released this year, with the exception of “Iron Man 3” (which happens to be the fifth highest-grossing movie of all time). At this rate, “GTA V” could be a nontrivial contributor to the U.S. gross domestic product. It’s a cultural event. Even Apple Inc. should be impressed.

This is huge as the music industry often piggy backs on movies to boost song profitability whenever possible AND .

Charles Yu’s article gets to is that it’s a bargain price:

That makes the $60 retail price a bargain: 100 hours of gameplay at $0.60 an hour. Compare that with the price of admission to a movie, even a two-and-a-half hour mega-production. The other advantage for video games — driving the usage cost down even further — is that buyers get to keep the game.

The titans of the movie business need to drop prices, reduce time to secondary markets and diversify their offerings, instead they are doing the opposite.