In early 2009, just a few months after Planet Money was launched, NPR announced it had secured Ally Bank (formerly GMAC) as the show’s exclusive sponsor. It was an unusual setup for NPR, and unusual (and highly dubious) for anything that called itself journalism, because it meant that a major troubled financial institution was the only source of money for a news program about finance. At the time that the unusual agreement was signed, Planet Money was the only NPR program underwritten by a single exclusive sponsor. The arrangement raised eyebrows and would have been unthinkable before the crisis—but even by post-crisis funding arrangements, Planet Money’s deal with Ally Bank stood out as such an obvious violation of basic journalism standards that even Ad Age, the advertising industry’s trade publication, was taken aback by the “close alignment of message and news program.”
